Data analytics The Next Big data

 

Data has become increasingly important in recent years as it can help organizations learn more about their customers and performance. Data analytics is a field that encompasses many different goals and techniques businesses can use to improve advertising strategies and the overall customer experience. By understanding data, businesses can make more informed decisions that could lead to positive results. If you have been wondering if a career in data analytics is right for you, this guide will give you a comprehensive overview of the duties of a data analyst and the importance of data analytics certification with training, the progression of your career, and what you can expect from this growing field.

What is Data Analytics?

Data analytics is all about collecting, transforming, and organizing data to reach conclusions, make predictions, and support informed decision-making.

Data is generated constantly by companies all over the world, in various forms such as log files, web servers, transactional data, and customer-related information. On top of this, vast amounts of data are created by social media websites.

Importance of Data Analytics 

1. Data analytics helps to improve decision-making by providing insights that eliminate guesswork and manual tasks. By understanding what customers want and need, businesses can create content and campaigns that are more effective and efficient.

2. Data analytics also leads to better customer service. By analyzing customer data, you can provide recommendations for products and services that are tailored to their individual needs. This creates a more personalized relationship between customers and businesses.

3. In addition, data analytics can help streamline processes, save money, and boost production. By knowing what works and what doesn't work, you can create a campaign that is more successful.

4. Finally, data analytics provides valuable insights into how marketing campaigns are performing. This allows businesses to fine-tune their campaigns for optimal results.

5 Reasons Why One Should Pursue Data Analytics Certification

1. Large-scale adoption of big data by enterprises

As more and more companies adopt big data analytics, the demand for skilled data analysts is skyrocketing. With so much new data being generated every second, it's becoming increasingly difficult for businesses to make sense of it all. That's why they're willing to pay top dollar to hire experts who can help them sift through the mountains of information. According to Statista, the Hadoop and big data market is expected to grow from $17.1 billion in 2017 to $99.3 billion by 2022 (Source).

2. Data Analytics professionals are in high demand

A recent survey by Analytics Insight found that the world will see around 3,037,809 data science job openings by 2022(Source). While the COVID-19 pandemic caused many other tech jobs to suffer salary cuts and lay-offs, data science seemed to make it out unscathed. The capturing and interpretation of data has radical effects on any organization, making data analysts a highly sought-after professional. The scope of opportunities in this field is guaranteed to rise in the future; with more and more organizations looking to harness the power of big data analytics, a career in data science looks very promising!

3. Big data analytics is used across various sectors

There's no doubt that big data analytics is becoming increasingly popular across a wide range of industries. If you're looking to start your data analyst career path, now is an excellent time to do so! From customer service chatbots and Netflix movie recommendations to automated fashion tips on e-commerce apps, big data analytics is pervasive in today's world. If you're passionate about exploring your big data skills and building your data analyst career, there are many industries that hire big data experts, including the banking, financial services, and insurance sector, media and entertainment, healthcare, retail, telecommunications, and automotive industry.

4. Data analysts are key decision-makers

Data analytics plays a pivotal role in any organization, giving it a competitive edge by providing insights for informed decisions. Consequently, a career in analytics lends itself to becoming a key decision-maker in an organization. With more and more companies using big data analysts, data analyst career paths offer many opportunities to work with important people in the organization. You will be part of the streamlined decision-making process as well as collaborate with local levels for implementation.

5. Worldwide boom in data generation

As the world grows more and more digitized, the amount of data being generated every minute becomes increasingly staggering. This continuous flow of data is essential for companies in order to stay competitive and discover new market opportunities. According to Statista, the 2020 projection for worldwide data creation was 59 zettabytes with a promise of even further growth in the future. The internet of things (IoT) is one of the major contributors to this data traffic, and the figures are proof enough of that. In 2019, global IoT connections created a data volume that reached 13.6 zettabytes, and the number is forecasted to go up to 79 zettabytes by 2025 (Source).

Conclusion:

The possibilities of data analytics are vast and ever-growing. With more data being collected every day, new opportunities to apply data analytics arise in more aspects of business, science, and everyday life.

If you're intrigued by data analytics and thinking about earning a degree, you can compare different lists of online data analytics programs in data science or online data analytics certification in business analytics.

Now enrolling for the CCS Learning Academy Data Analytics Bootcamp! Get ahead of the competition and learn the skills you need to be a data analyst today. Enroll now and receive a 10% discount.